The Short Course in Digital Marketing – Multan is a comprehensive 3.5-month program designed for individuals who want to master the most in-demand online marketing skills. Whether you're a student, business owner, or job seeker in Multan, this course offers a step-by-step path to becoming a digital marketer.

You'll learn how to reach target audiences, generate leads, and promote businesses using channels like Google Ads, SEO, social media, email marketing, and content strategy. The course is built around practical implementation, real-world examples, and project-based learning—no prior experience is required.

Delivered on-campus in Multan with experienced instructors, the course blends lectures with live demo sessions, creative assignments, and a capstone project that simulates real-world marketing tasks.

What You’ll Learn

• Digital marketing basics and online business landscape
• Search Engine Optimization (SEO) for websites and blogs
• Social Media Marketing: Strategy for Facebook, Instagram & LinkedIn
• Running successful Google Ads campaigns
• Content creation and storytelling for brands
• Email marketing and automation tools (e.g., Mailchimp)
• Using Google Analytics for traffic tracking and conversion analysis
• Budgeting, ad targeting, and campaign optimization
• Freelancing and how to offer digital marketing services globally

Who This Course Is For

• Students and fresh graduates in Multan
• Business owners looking to expand online
• Freelancers adding digital marketing to their skillset
• Job seekers aiming for roles in marketing agencies
• Influencers and content creators wanting to grow faster

Course Format

• Duration: 3.5 Months
• Mode: In-person classes in Multan + Online learning support
• Frequency: 3 classes/week (2.5 to 3 hours each)
• Materials: Instructor-led lectures, real-life case studies
• Certificate: Professional Digital Marketing Certificate

Capstone Project Includes

• Designing a complete digital campaign for a local business
• Creating Facebook and Instagram ads from scratch
• Building and launching a Google Ads search campaign
• Performing SEO audits and content optimization
• Analyzing results and presenting reports with Google Analytics

Tools & Platforms You’ll Use

• Google Ads
• Meta Business Suite & Facebook Ads Manager
• Google Analytics
• Canva (for design and content assets)
• Mailchimp (email marketing campaigns)
• SEO tools: Ubersuggest / Google Search Console

Career Outcomes

After the course, participants will be able to:

• Work as digital marketers in companies or agencies
• Start freelancing with services like SEO, ads, and content marketing
• Launch and grow their own business online
• Apply for internships or remote marketing jobs
• Offer marketing services to clients worldwide