The Short Course in Digital Marketing – Gujranwala offers practical and up-to-date training for students, professionals, and entrepreneurs who want to succeed in the online business world. With digital marketing in high demand, this 3.5-month hands-on course teaches the core areas of modern marketing, including SEO, PPC, social media, and email marketing.

Designed for complete beginners or those looking to enhance their current skillset, the course gives you both strategic understanding and platform-specific training. From creating targeted ad campaigns on Google and Facebook to ranking websites in search engines, you’ll gain real skills that are directly applicable to jobs and freelance work.

Held in Gujranwala with physical classes and online resources, this course includes lectures, demos, assignments, and a final project where you’ll run a full marketing campaign for a local or simulated brand.

What You’ll Learn

• Introduction to digital marketing and career scope
• Search Engine Optimization (on-page and off-page SEO)
• Social Media Marketing: Facebook, Instagram, LinkedIn
• Google Ads: Search, Display, and YouTube campaigns
• Email marketing using Mailchimp
• Content marketing strategy and copywriting basics
• Web traffic analysis using Google Analytics
• Targeting and segmentation for better ROI
• Digital freelancing strategies using marketing skills

Who Should Join

• Students and graduates in Gujranwala looking for career opportunities
• Business owners wanting to promote their products/services online
• Freelancers expanding into high-demand services
• Content creators and influencers
• Marketing professionals seeking certification and hands-on skills

Course Format

• Duration: 3.5 Months
• Mode: On-campus in Gujranwala + Online materials access
• Schedule: 3 days per week (2.5 to 3 hours per session)
• Assignments: Weekly exercises & capstone marketing campaign
• Certificate: Digital Marketing Certification

Capstone Project Includes

• Running a Facebook and Instagram ad campaign
• Creating and managing a Google Ads account
• Performing basic SEO on a real or practice website
• Designing visuals and writing content for a campaign
• Presenting campaign results and insights with analytics tools

Tools & Platforms You’ll Learn

• Google Ads
• Meta Ads Manager
• Facebook Business Suite
• Google Analytics
• Canva (for creative design)
• Mailchimp (for email marketing)
• Ubersuggest or SEMrush for SEO research

Career Outcomes

After successful completion, students can:

• Apply for digital marketing roles in companies and agencies
• Work as a freelance digital marketer globally
• Help local businesses grow their online presence
• Start their own eCommerce store or blog with marketing knowledge
• Provide SEO, social media, or paid ad services independently