The Short Course in Digital Marketing – Azad Kashmir is designed for anyone who wants to take advantage of the growing global demand for online marketing skills. Whether you're a student, freelancer, business owner, or career switcher, this 3.5-month course will teach you how to attract, engage, and convert customers using powerful digital strategies.

Delivered in Azad Kashmir, this course focuses on practical implementation, not just theory. You’ll learn the exact tools and methods used by digital marketing professionals around the world, including SEO, Google Ads, Facebook Marketing, email campaigns, and analytics.

You don’t need prior experience to join. The course starts with the fundamentals and gradually builds up to advanced topics, with step-by-step guidance, real-world assignments, and portfolio-ready projects.

What You’ll Learn

• Introduction to Digital Marketing
• Understanding customer journeys and sales funnels
• Search Engine Optimization (SEO) for blogs and websites
• Google Ads campaigns – search, display, YouTube
• Facebook & Instagram Ads using Meta Ads Manager
• Content creation for social media and ads
• Email marketing basics using Mailchimp
• Google Analytics and data interpretation
• Ad budget management, targeting, and ROI optimization
• Freelancing with digital marketing skills

Who Should Join

• Students and graduates from Azad Kashmir
• Freelancers looking to add digital services
• Business owners wanting to market their products online
• Job seekers aiming for roles in marketing
• Women and home-based professionals seeking remote work

Course Format

• Duration: 3.5 Months
• Location: On-campus in Azad Kashmir with online materials
• Schedule: 3 days/week (2.5–3 hours per session)
• Support: Mentorship, Q&A sessions, recorded resources
• Certification: Digital Marketing Certificate

Capstone Project Includes

• Designing and launching a Google Ads campaign
• Creating and managing a Facebook Ad set
• Performing keyword research and on-page SEO for a blog
• Building an email list and sending a sample campaign
• Analyzing performance and presenting a marketing strategy

Tools You’ll Use

• Google Ads
• Facebook Ads Manager / Meta Business Suite
• Google Analytics
• Mailchimp
• Canva (for social creatives)
• SEMrush / Ubersuggest / Google Search Console

Career Opportunities After This Course

Graduates will be prepared to:

• Work as freelance or in-house digital marketers
• Apply for jobs in agencies, startups, and eCommerce firms
• Manage ads and social media for local businesses
• Build and grow personal or business brands
• Offer services like SEO, content marketing, and PPC to global clients